This thing doesn't appear very often in my mother's house. I asked my mom, why is it so popular, why is everyone buying this and giving it as gifts during Chinese New Year? She said there's a Chinese belief whereby one of the gods will come down to earth to check on mankind and in order to stop him from reporting bad things, the people will give the god this sticky thingy (or make it into a cake or something) so that he cannot open his mouth and give bad reports to his superiors.
This means that he will not be able to give good reports too... No wonder, life is so bleak sometimes for the Chinese.
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